Bulk-Messaging need for Retailers: Problem & Solution ?
Bulk-messaging need for Retailers:Problem & Solution ?
How many times small-retailer wanted to send a running promotional offer as a SMS to its customers ? Or, about sending a simple greeting SMS, for that matter? The very thought of organizing the contact details and typing messages one by one and sending is something which scares the person.
The thought of using a CRM, and a SMS-gateway does not occur to persons operating on a small-business level, because of two reasons:
- The business is not IT-aware about existence of such systems.
- The cost-time effort of using such system would be cumbersome and loss of productivity to the business (Hey! i just want a photograph, not a DSLR with multiple effects).
- Organizing contact details of customers/vendors is a task in itself.
Big enterprises use SMS-Gateway in standalone or coupled with CRM to stay in touch with customers/vendors and for sending important messages over SMS. Additionally, computer systems have become a norm at all big-pocket stores, yet they too lack choice of installing SMS-sending softwares. But, the problem we are discussing relates to a brick-n-mortar store, which has no existing computer, nor an expertise. But a brick-n-mortar manager(owner) most possibly has a smartphone these days, and that too an Android phone (how wishful!).
So, why not tackle this problems with an app, which solves our above problems. What would be the ideal features for such an app ?:
- The app should be donkey-proof to enable even most naive person to send bulk SMS.
- The app should be easy and quick to grasp and execute. (why use a bulky DSLR, when I can use a point-n-shoot camera)
- The app should be able to use contact details from existing phonebook or from a file.
MobiSnow’s offering Swift SMSBlast handles all of above to ease the pains of a retailer. So, how would this bulk-messaging for android app play-out in a day-to-day role, let’s see below:
- Cash-counter staff capture mobile number of customers who make purchases/enquiries.
- All these numbers are punched in android phonebook, or stored in a file (one per line).
Now, with all contacts in place, notifying all customers of a new “SALE” campaign, or to wish festival greetings, its just a matter of few clicks, as following:
- in Android phone, open the application Swift SMSBlast.
- Create a campaign, with following steps:
- Import the customers phone number from file stored on memory card or from phonebook.
- Type the message (“The greay 25% off on Kashmiri Woolen Jackets has started. Only this weekend”, or “Wish you a Merry XMas”).
- Click on “Start Campaign”.
- Sit back, with a cup of coffee, and watch the messages sent one after another from the phone.
All this without any additional cost, or any rocket-science!! Kool! Can be downloaded from Google Play
Not only retail, Bulk Messaging software for Android Swift SMSBlast has been designed to accommodate any scenario when you would like to send same-message to many people at once.
Are you a retail owner and want to suggest new features to this application.